Developing SurgeAdvisory’s new digital identity


Our Approach

SurgeAdvisory is a local corporate consultancy firm that specialises in providing advisory services for business by supporting them in enhancing their performance and governance. The company directors consist of a daughter and father team, Maria Zahra and Joseph F.X. Zahra, who have over 50 years of combined experience working in various sectors of business consultancy.

In January 2017, Maria and Joe decided to start a new company, to which they tasked NIU to spearhead the launch of their new website through which they may promote the services they will be offering.

Their brief was pretty simple – they had a logo and a colour scheme, and we were given a carte blanche to operate with.

We managed every aspect of the development of SurgeAdvisory’s new website, and made sure to implement all the latest technologies available to create a seamless final product.

The design aspect incorporated latest trends with a highly responsive interface that works effortlessly across different devices, which was supplemented with high quality stock images and photography to provide a balanced finish.

Lastly, we also ensured that SurgeAdvisory’s new website was created with SEO optimised content that gives the company good rankings in Google and other search engines.

Working with SurgeAdvisory was a great pleasure for our team at NIU, especially since we enjoy contributing to the setup of new companies. Maria and Joe had very clear ideas about the direction that they wanted to take with this new website, and they were also very open to guidance that we provided them.

As for the finished product, Maria and Joe described it as simply “Top Notch!”. SurgeAdvisory had approached us with this project on the basis of recommendations from business contacts.

“We met with NIU to discuss the project, and they listened and immediately understood what our requirements were. We wanted something simple, yet creative and professional – and this is exactly what we got”.

“All deadlines were met, and the NIU team were always readily available for any minor amendments which we required prior to the official launch – even during the Christmas holidays!”.

“NIU are our partners and not just our website developers”.

Features used


Websites developed by NIU aren’t just amazing to look at but they also work seamlessly too. We are proud to use Wordpress as the Core CMS. The CMS infrastructure will empower you to maintain your own content and gives you full control to publish your latest news in minutes. The modular CMS includes a number of unique features such as multiple users, WYSIWYG (What you see is what you get), multimedia content, Web 2.0, User tracking, SEO amongst other notable aspects. Intensive user training and a collection of users manuals will give you the skills and knowledge you need to confidently master your website.


SEO is at the heart of any successful business. Our team of experts designs strategies, techniques and tactics to increase the amount of visitors to your website and make sure that your brand obtains a high ranking placement in the most relevant search engines.

Secure Area

Security is one of the prime features of an NIU website and is the backbone of any successful online platform. Clients have the opportunity to create password protected areas for members and for a selected group of visitors or clients allowing them to share exclusive content such as videos, ebooks, premium articles and subscriptions.


Customers visit websites from a variety of different devices and screens and expect to enjoy the same stunning website experience each and every time therefore to best support their experience, NIU websites work perfectly on a variety of different devices including desktops, laptops, tablets and phones.

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