While it is true that the marketing sector in Malta is booming, the same cannot be said for certain niche areas such as influencer marketing. Considering this, Infiltrend has been conceived to meet such a demand by providing a dynamic and user-friendly platform that can connect brands with several potential influencers.
Francesca Mifsud launched the company and website in early 2017, and operates from both London and Malta, but she defines her services as being without borders. Clients that are looking for influencer marketing can expect Infiltrend to make it accessible, organised, and scalable to their specific business
This website was quite an exciting one for NIU, especially since it allowed our developers to use their creativity to make Infiltrend’s custom website a reality. In fact, this project consisted of creating a customised and secure login, as well as a secure payment section that also allows customers to top-up their account.
In addition to accessibility and payments, NIU also ensured to keep the end user at the forefront of this project by allowing them to access detailed reporting and analytics. Other noteworthy features that were imperative for Infiltrend’s new website include a mass mailing function, a notification system, as well as custom dashboard widgets.
The team at NIU really enjoyed working on this new website for Infiltrend. Founder and CEO Francesca Mifsud had a clear vision in her mind, and she was very hands on from the start and provided invaluable input throughout the entire design process
In fact, she describes our finished product as being something that “looks like it was born in Silicon Valley. I would not have achieved the same results had I worked with anyone else, I am sure of that”.
The current Infiltrend website is still in Phase 1, which was completed well before schedule. Francesca has indicated that “there is more work to come, and I am sure that Phase 2 will start earlier than expected”.