A custom website for a local trailblazer

While it is true that the marketing sector in Malta is booming, the same cannot be said for certain niche areas such as influencer marketing. Considering this, Infiltrend has been conceived to meet such a demand by providing a dynamic and user-friendly platform that can connect brands with several potential influencers.

Francesca Mifsud launched the company and website in early 2017, and operates from both London and Malta, but she defines her services as being without borders. Clients that are looking for influencer marketing can expect Infiltrend to make it accessible, organised, and scalable to their specific business

This website was quite an exciting one for NIU, especially since it allowed our developers to use their creativity to make Infiltrend’s custom website a reality. In fact, this project consisted of creating a customised and secure login, as well as a secure payment section that also allows customers to top-up their account.

In addition to accessibility and payments, NIU also ensured to keep the end user at the forefront of this project by allowing them to access detailed reporting and analytics. Other noteworthy features that were imperative for Infiltrend’s new website include a mass mailing function, a notification system, as well as custom dashboard widgets.

The team at NIU really enjoyed working on this new website for Infiltrend. Founder and CEO Francesca Mifsud had a clear vision in her mind, and she was very hands on from the start and provided invaluable input throughout the entire design process

In fact, she describes our finished product as being something that “looks like it was born in Silicon Valley. I would not have achieved the same results had I worked with anyone else, I am sure of that”.

The current Infiltrend website is still in Phase 1, which was completed well before schedule. Francesca has indicated that “there is more work to come, and I am sure that Phase 2 will start earlier than expected”.

Features used


Websites developed by NIU aren’t just amazing to look at but they also work seamlessly too. We are proud to use Wordpress as the Core CMS. The CMS infrastructure will empower you to maintain your own content and gives you full control to publish your latest news in minutes. The modular CMS includes a number of unique features such as multiple users, WYSIWYG (What you see is what you get), multimedia content, Web 2.0, User tracking, SEO amongst other notable aspects. Intensive user training and a collection of users manuals will give you the skills and knowledge you need to confidently master your website.


SEO is at the heart of any successful business. Our team of experts designs strategies, techniques and tactics to increase the amount of visitors to your website and make sure that your brand obtains a high ranking placement in the most relevant search engines.

Secure Area

Security is one of the prime features of an NIU website and is the backbone of any successful online platform. Clients have the opportunity to create password protected areas for members and for a selected group of visitors or clients allowing them to share exclusive content such as videos, ebooks, premium articles and subscriptions.


Customers visit websites from a variety of different devices and screens and expect to enjoy the same stunning website experience each and every time therefore to best support their experience, NIU websites work perfectly on a variety of different devices including desktops, laptops, tablets and phones.


Email marketing has never been this powerful! This cost effective tool allows you to share your brand's latest news with your client database. A strong subject line and impressive content will turn your followers into loyal brand ambassadors.

Analytics Optimisation

No matter the size of your enterprise, every business needs an analytics customisation strategy which will give you the outstanding results you're looking for. From creating custom and analyzing reports, to segmenting your audiences, setting up campaign tracking and designing modifications specifically for your brand the NIU team won't skip a bit and will give you the edge you want.

The Result

Client's thoughts
  • Together, we have developed and created a product which in my opinion looks like something that was born in Silicon Valley. I would not have achieved the same results had I worked with anyone else, I am sure of that. I really appreciate the time you put into it and the detail you have gone into.


    • Francesca Mifsud
    • Founder & CEO

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