SEO.

What is SEO and why do you need it?

NIU SEO agency helps businesses improve their online visibility and ranking on Google and other search engines through Search Engine Optimisation (SEO). There are three main elements of SEO; technical SEO, on-page SEO, and off-site SEO and NIU’s SEO specialists are experienced with SEO projects of all sizes.  Since more than 70% of total searches tend to click on results within the first page only, it is crucial for all brands to be involving SEO in their digital strategies. Not doing so will result in poor website visibility, and poor return on investment. 

The real definition of SEO

Search engine optimisation (SEO) is the process of optimising a website so that it performs well organically and shows higher in Search Engine Result Pages (SERPs). Ranking highly for search terms (a.k.a. keywords) increases the visibility of a website and leads to a higher number of visitors to your website. In short, SEO will help you provide more brand awareness to potential clients searching for your product or service.

All businesses (no matter the size) need to have a digital marketing plan to promote your business online and obtain new clients. To do this efficiently, SEO needs to be a part of such strategy and below are a few reasons why:

1. SEO is significant :: It makes your website more visible, resulting in higher traffic and more opportunities to convert prospects into customers.
2. SEO raises brand awareness :: It helps your brand build more and maintain relationships with new prospects, allowing higher brand recognition within the industry.
3. SEO impacts the buying cycle :: Effective SEO tactics will reinforce your messages for good deals, products, or services through higher and more effective reach in SERPs. 

To put the above into context, with the following 3 key elements of SEO NIU can build a successful SEO campaign for your business:

• Keywords :: We research keywords, select them based on real data and monitor their effectiveness on your SEO campaign throughout.
• On-page SEO :: On-page SEO is most valuable through the content you create - an integral part of your ongoing strategy to engage your readers once now that they have found you.
• Off-page SEO :: Off-site SEO involves additional internal and external optimisation practices that impact your rankings within SERPs. A popular technique used for off-page SEO is backlink building since search engines begin to recognise your website as trustworthy and valuable.

How will NIU's tailored SEO services help your business grow?

To improve your position in search engines, we will first audit your website to outline the required technical improvements to ensure your website is aligned with the latest SEO best practices. Whilst doing so, we will also provide a content strategy based on keyword research relating to your industry and competitors, aimed at improving your organic traffic. All this whilst we determine the best game plan for your long-term Search Engine Optimisation strategy, which is often part of a more extensive digital marketing strategy. Usually, it’s combined with:

• Content marketing
• Search & social media advertising (SEO/SEM/PPC)
• Web design and development

Any SEO strategy requires resources such as time and investment at the least. With our experience, we will ensure that your resources are utilised in an efficient way to ensure positive results. If you operate within a volatile or very competitive industry, our expertise can be of even greater value because of the various aspects (sometimes even scientific) required to get your piece of the pie. 

Content-driven SEO strategies that deliver results every time!

SEO content is content created with the goal of attracting more and higher-quality search engine traffic. We will help you optimise your web content by providing effective keyword strategies. Remember the term 'Content is king'? It still is and therefore remains a vital part of your efforts. SEO strategies can include:

• Blog posts :: Well-written, quality blog posts attract traffic and improve domain authority.
• Social media posts :: Engaging content allows you to connect with your target audience and improves recognition.
• Infographics :: Visually attractive Infographics showcase your company products and services and if done right, improve SEO too.
• Videos :: Professionally designed videos go viral, create interest, and generate buzz. 

💡 Did you know? Youtube is the second largest search engine, with 3 billion search per month surpassing Bing, Yahoo, AOL and Ask.com's search volume combined.