Grow your business with NIU's expert SEO solutions.
NIU specialises in a data-driven approach for search engine optimisation to facilitate consistent and long-lasting results.
We have experienced SEO experts with knowledge about all the latest industry techniques, allowing us to deliver performance-based and strategic SEO solutions that take your business to the next level.
We obsess over metrics that help businesses grow.
Our Search Engine Optimisation experts offer tailored SEO solutions which make use of the latest proven strategies. We help brands from Malta and worldwide gain authority and visibility, generate new leads, and obtain a stronger market position in their industry through the power of SEO.
What is SEO and why do you need it?
NIU SEO agency helps businesses improve their online visibility and ranking on Google and other search engines through Search Engine Optimisation (SEO). There are three main elements of SEO; technical SEO, on-page SEO, and off-site SEO and NIU’s SEO specialists are experienced with SEO projects of all sizes. Since more than 70% of total searches tend to click on results within the first page only, it is crucial for all brands to be involving SEO in their digital strategies. Not doing so will result in poor website visibility, and poor return on investment.
The real definition of SEO
Search engine optimisation (SEO) is the process of optimising a website so that it performs well organically and shows higher in Search Engine Result Pages (SERPs). Ranking highly for search terms (a.k.a. keywords) increases the visibility of a website and leads to a higher number of visitors to your website. In short, SEO will help you provide more brand awareness to potential clients searching for your product or service.
All business (no matter the size) need to have a digital marketing plan to promote your business online and obtain new clients. To do this efficiently, SEO needs to be a part of such strategy and below are a few reasons why:
- SEO is significant :: It makes your website more visible, resulting in higher traffic and more opportunities to convert prospects into customers.
- SEO raises brand awareness :: It helps your brand build more and maintain relationships with new prospects, allowing higher brand recognition within the industry.
- SEO impacts the buying cycle :: Effective SEO tactics will reinforce your messages for good deals, products, or services through higher and more effective reach in SERPs.
To put the above into context, with the following 3 key elements of SEO NIU can build a successful SEO campaign for your business:
- Keywords :: We research keywords, select them based on real data and monitor their effectiveness on your SEO campaign throughout.
- On-page SEO :: On-page SEO is most valuable through the content you create - an integral part of your ongoing strategy to engage your readers once now that they have found you.
- Off-page SEO :: Off-site SEO involves additional internal and external optimisation practices that impact your rankings within SERPs. A popular technique used for off-page SEO is backlink building since search engines begin to recognise your website as trustworthy and valuable.
How will NIU's tailored SEO services help your business grow?
To improve your position in search engines, we will first audit your website to outline the required technical improvements to ensure your website is aligned with the latest SEO best practices. Whilst doing so, we will also provide a content strategy based on keyword research relating to your industry and competitors, aimed at improving your organic traffic. All this whilst we determine the best game plan for your long-term Search Engine Optimisation strategy, which is often part of a more extensive digital marketing strategy. Usually, it’s combined with:
Any SEO strategy requires resources such as time and investment at the least. With our experience, we will ensure that your resources are utilised in an efficient way to ensure positive results. If you operate within a volatile or very competitive industry, our expertise can be of even greater value because of the various aspects (sometimes even scientific) required to get your piece of the pie.
Content-driven SEO strategies that deliver results every time!
SEO content is content created with the goal of attracting more and higher-quality search engine traffic. We will help you optimise your web content by providing effective keyword strategies. Remember the term 'Content is king'? It still is and therefore remains a vital part of your efforts. SEO strategies can include:
- Blog posts :: Well-written, quality blog posts attract traffic and improve domain authority.
- Social media posts :: Engaging content allows you to connect with your target audience and improves recognition.
- Infographics :: Visually attractive Infographics showcase your company products and services and if done right, improve SEO too.
- Videos :: Professionally designed videos go viral, create interest, and generate buzz.
💡 Did you know? Youtube is the second largest search engine, with 3 billion search per month surpassing Bing, Yahoo, AOL and Ask.com's search volume combined.
Our 3 steps to SEO greatness.
1 :: Discovery & Strategy
First, we’ll dedicate time to getting to know your business, establish short-term and long-term goals, and identify competitors to ensure that everything we propose is aligned with your bottom-line business goals.
2 :: Website Audit & Audience Segmentation
Next, we’ll analyse and audit your website architecture. With our completed architecture audit, we will work with your team to refine your target audience down through customer insight research and testing – this allows us to maximise your investment which will give you the return you’re looking for.
3 :: Optimisation & Delivery
Finally we will kick off the optimisation process focusing on building a thorough content strategy that touches upon high-level messaging, value proposition & social media integration. We will design and implement a strategy which will leverage your brand to achieve maximum potential.
Take Your Business to the Next Level.
NIU always keeps its clients in focus. Our aim is to deliver premium quality services to satisfy our clients over the long haul. Our client's success is our success. NIU has an expert team of SEO professionals who possess years of experience.
Our team as well as our tools do the leg work so you don't have to - including keeping up with the ever-changing algorithmic updates from Google and other search engines alike. All this, with the aim of helping you achieve higher revenues and a higher return on investment.
We work our magic with these collaborative tools.