Increase your brand visibility with NIU’s digital marketing experts.
In today’s online world, digital marketing is an essential tool to have in any business. If you have a website, e-commerce platform, or you’re thinking about creating one, you need to invest in online marketing. This is a must. The best way for your business to attract new audiences is by increasing your brand’s visibility online. Well-tailored digital marketing campaigns increase online presence and attracts more clients, promotes products, builds your brand’s image and increases sales.
Increased visibility is increased brand awareness. To attract leads, get referrals and retain loyal customers, your business needs to build awareness and rank high. It needs to stand out from the crowd or risk losing out because of increased competition. Power your business to new heights with NIU digital marketing services.
Our team are masters of emerging digital marketing tools & passionate brand story-tellers.
Whether we’re designing effective social media or email campaigns, carefully curating effective content marketing, strategically devising an SEO or PPC campaign or focused on balancing content and commerce, our data-driven marketing solutions stimulate sales, ignite engagement, spread brand awareness whilst increasing customer loyalty.
Our team’s highly sought-after creative and technical skills drive best-in-class results and empower brands to leap ahead of the competition. A great visual design coupled with content that appeal to emotions and supported by paid campaigns is one of the most powerful ways of telling your brand’s story. Let us tell your story better.
Digital-first: the essential modern business mindset.
Digital is the primary communication channel nowadays. Digital-first means ensuring any adapted and new strategies are dealt with whilst focusing primarily on digital means. We think digital, we are digital. We craft effective digital marketing campaigns in a digital-first approach for any brand requiring our digital marketing expertise.
The digital-first approach will allow you to grow your commercial potential. Digital marketing can reach customers anywhere on earth and have the potential to generate revenue from a much larger number of customers than the one currently available.
We inject data-driven insights into every marketing decision.
Research and analysis is key to every successful digital marketing campaign.
We build campaigns based on real data – not assumptions. By offering enhanced insights based on audience behaviour, we use the data to adapt targeting characteristics, personalise customer experiences and improve return on investment (ROI) potential.
Digital Marketing Services
We specialise in comprehensive digital marketing services which include market research, SEO and digital marketing audits, social media and AdWords campaigns, content marketing and other intrinsically crucial online strategies for brands that aspire to score big wins. We focus on data-led marketing and ongoing analysis of the ROI. We will enhance your business strategies with our digital marketing solutions.
Market Analysis & Digital Marketing Strategy
To increase company revenue, you need to be implementing the best digital marketing strategies. We can help. We believe that thorough market analysis is a crucial step in preparing a marketing strategy. Its purpose is to formulate a strategy on how to run your marketing campaign efficiently. Our market analysis includes both quantitative and qualitative assessments. We look closely into any target market’s volume and value, various customer segments, buying patterns and competition within the industry.
In today’s day and age, every aspect of a business can be run using digital tools. Your advertising can’t be an exception. The best way to adapt your business to the new digital era is to create a digital marketing strategy and craft effective digital campaigns using various platforms. We build strategies and campaigns that are targeted, defined and coordinated across all relevant channels for your clients.
Social Media Marketing & Management
Over 65% of consumers use social media to search for services. This is mainly due to the fact that social media platforms mainly facilitate building brand awareness and increase customer engagement. A social media marketing campaign can feature on one or several social media platforms, depending on your target audience and their platform preferences. Be it Facebook, Instagram, LinkedIn or other social media platform, we’ll design specific engaging social media campaigns and content for your niche and continue to elevate your brand’s presence. Advanced targeting can also allow you to precisely target your audience, depending on your industry.
Google Ads – Display & Search
Google has dominated the search engine market, maintaining an 86.86% worldwide market share. This search engine’s market share varies from country to country. In the US approximately 85% of search queries on the internet are looked up on Google, whilst around 90% do so in several European countries. In Malta, Google has a 93% market share. Whilst 30% of users are known to click on adverts, users that click on ads are 50% more likely to buy a product.
Google Ads are a great investment for your business. If you combine AdWords search engine advertising (PPC) and AdWords display advertising with your search engine optimisation, Google Ads will allow you to take advantage of various benefits from such online advertising. You can increase brand awareness and website visits whilst showing your ads to right audiences, in the right places, and at the right time to help you sustain business growth.
SEO – Search Engine Optimisation
If your objective is to increase your website’s visibility in search engines organically, we will improve your website in ways to ensure it ranks high in search results for keywords and phrases related to your business. Search performance requires a best-in-class web experience that attracts, engages and delights customers. Our team’s strategic SEO wisdom combined with their technical brilliance will guarantee that you will maximise search visibility and increase organic leads.
Through content marketing, we help you focus on reaching, engaging, and connecting with consumers with valuable content. Content can include videos, blog posts, infographics, and more. We will craft a captivating, customised message and set a tone of voice and feel that aligns with your brand’s core values and goals, encouraging trust in your brand and showing off your customer service.
Content marketing revolves around experiences:
- Customer Experience
- Brand Experience
- User experience
Content marketing is one of the most efficient forms of digital marketing in today’s marketplace as it generates 54% more leads than traditional marketing. It builds brand awareness, triggers interaction, and encourages users to make purchase decisions. Moreover, content is one of the most important factors to rank well on all search engines.
We work our magic with these collaborative tools along with many others.