22 May 2017

Go Responsive

Reach your clients from every device

Go Responsive

If we had to choose a piece of technology that has practically defined
this and the next generation, mobile devices would be a top contender.

These devices have the capacity to provide the user with numerous practical applications for work, entertainment, and communication. And with each of these uses, businesses can position themselves ahead of their competitors by catering to different mobile devices through the implementation of responsive websites.

Recent statistics have shown that 77% of Maltese people aged between 16 and 74 make regular use of the internet. In addition to home usage, a 2016 survey on smartphone use has found that a staggering 76.4% of regular internet users access it through a mobile device.

These figures point to a prolific use of internet through both desktop-based and mobile devices – and all of these individuals can be your potential customers. As such, it is imperative to keep these numbers in mind when designing a new website.

The key feature in this regard is to ensure that your new website is fully responsive to all these platforms. In essence, this means that users accessing the same website from a device that has varying screen sizes will still experience the same high quality product. Images will not lose their resolution, menu bars will not become hidden, and smartphone users will not get frustrated scrolling through pages of resized text.

Responsive websites are especially important for companies that offer e-Commerce services to their clients, who can easily abandon a potential purchase if they find page navigation tedious. The good news is that there is currently financial assistance that is available to companies that would like to develop responsive websites with e-Commerce services. The e-Commerce Grant Scheme, co-financed by the European Regional Development Fund 2014-2020, gives businesses up to 50% of their expenses up to a maximum of €5,000.

For our team at NIU, the idea of producing a website that is responsive to any mobile devices is as important as choosing the right colour palette – so get in touch with us today to find out more about the e-Commerce Grant scheme and what you need to design your new responsive website!

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