Despite the marketing and PR world’s love affair with social media, email remains a key business component. GetResponse analyzed more than 21 million emails sent by its clients during the first quarter of 2012. Among the findings:
- 23.63 percent of all emails are opened within the first hour; that number drops off as the hours tick by;
- Most emails are sent from 6 a.m. to noon; the least amount occur from midnight to 6 a.m.;
- The hours that see the most opens are 8 a.m. and 9 a.m., and 3 p.m. and 4 p.m.
“The best time to send emails is when customers are reviewing their inboxes. For maximum open and click rates choose morning and early afternoon.” Feel free to share with your colleagues and staff.