Crank up That WordPress Speed: Here are 10 Ways on How to Do It and How We Can Help You
Do you want to speed up your website but have no clue where to start? Website speed optimisation is crucial for performance. Fast loading pages will increase your page views, improve your SEO ranking and work for the optimal user experience.
We’re here to make it easy for you. This guide will share 10 ways to speed up your website so that you can boost your WordPress performance and have a happy and satisfied audience all year round. These tips are not quick fixes that will have you crawling back to square one in a couple of days.
This article is a detailed guide to WordPress performance optimisation using long-term adjustments that will guarantee a deep-rooted result.
But First…Why Is It Important to Speed up Your Website?
It is no rocket science. Our attention span is dropping, especially during the recent years in which mobile has become the predominant device on which we consume information. Studies show that the average human attention span has dropped an average of 5 seconds over the years.
A slow website means that your audience might leave your site before you even get a chance to impress them. And that’s not your only concern. Google and other search engines have started to penalise slow websites by pushing them down in the search results, and we all know that if you do not appear on the first few pages, it is like you do not even exist.
So, let us get down to business. Here are 10 ways to speed up your website and how we can help you do.
1. Choose Optimised WordPress Hosting
First things first. Your WordPress hosting plays an integral role in site speed and performance. If you want your mind to be at ease, we recommend managed WordPress hosting. This type of hosting will provide all the needed support when you require it. All tasks related to the back-end server will be entirely in the company’s hand including one-click staging environments, automatic WordPress updates, security configurations and automatic backups. If you are looking for a time-efficient way to optimise your website, then managed WordPress hosting is the way to go.
2. Keep an Eye Out for Your WordPress Plugins
Although the number of WordPress plugins is important so as not to slow down your site, you should be more focused on the quality of your plugins. It is especially important to take note how the plugin is developed and whether it is easy to maintain. Some plugins require code maintenance and that is where your hosting company should come in to smooth things out for you if it gets too complicated.
3. Optimise Your Images
Images are an integral part of your content pieces. They will boost engagement and your audience are most likely to read more of your content if you break it up using images. However, if your images are not optimised correctly, they will do more harm than good to your website traffic. Beginners tend to neglect their image optimisation.
The first thing you need to keep in mind is to try and find a balance between quality and file size as this will help to speed up your website. Here you need to consider file format and file compression. By choosing the right combination, you can decrease your image size by 5 times. Ideally, you should use JPEG (images with lots of colour) or PNG (simpler images) as your go-to image formats.
4. Optimise for Mobile First
We all know it…most of our time is spent on mobile phones so it is common knowledge that you need to optimise your website with mobile first in mind. Speed plays an important role in mobile usability and a bad mobile experience will prevent that customer from ever returning to your website, be it on mobile or desktop.
You can check if your site is mobile-friendly by using Google’s very-own website speed test for mobile here.
5. Be Mindful When Uploading Videos
Do not fall into the trap of uploading video files directly onto your WordPress site as this will immensely increase your backup sizes. Always use third-party embedding features like YouTube or Vimeo and let them do the work as this will speed up your website. WordPress has an in-built video embed feature which means that all you have to do is copy and paste your video’s URL and it will automatically be embedded to your post.
6. Use a Theme for Speed
Although aesthetics plays a big role in website development, you should also pay attention to speed when choosing the theme of your WordPress site. Typically, it is better to opt for a simpler theme rather than one with a heavy layout and complicated features. You have two options. You can either choose a fast WordPress theme that is quite simple but built in with the basic features or you can choose a rich WordPress theme but disable the features that you are not going to be needing.
7. Choose the Right Service Provider for You, Like Us!
It’s ok if you can’t do it on your own. That is where we, at NIU, come in. It is important to select a service provider that will look out for your needs in a tailor-made fashion and will provide scalable solutions, and, most importantly here, help to speed up your website! Here is how we can help you.
8. We will take care of your basic maintenance
Here at NIU, we’ll take good care of your website needs such as server maintenance updates, WordPress database optimisation, plugin updates, security checks, bug fixes, compatibility issues – you name it, and we can take care of it for you.
9. We will monitor your SEO performance
Our team is made up of professional SEO experts that can optimise your website, in the best way possible, for search engines. We will optimise each page on your website and make sure that it has the potential to rank high in search engines. This means that we will also monitor your website speed optimisation as part of the process, including how mobile-friendly your website is for all devices.
10. We will provide your hosting
All NIU websites are hosted on a specialised cloud infrastructure and they are monitored daily. Our hosting includes premium DNS management, which is a star for speed and reliability, and caching configuration. Other features also include daily backups, 24/7 support and high-speed infrastructure based on Google Cloud Platform, amongst others.
Go on! Test your WordPress site speed and start implementing these 10 ways to speed up your website. These techniques will help you improve your speed in no time.