Back to Insights

Social Media Marketing

Social Media Marketing

An increasingly popular service offered by NIU is on-line marketing using social networks such as Facebook and Twitter. To start with, the following are some statistics related to Maltese Facebook users.

Some statistics about Facebook as at January 2011:

  • Maltese people on Facebook: 170,740 people
  • Maltese people on Facebook over 18 years: 141,480 people
  • Maltese Males on Facebook: 85,200 males
  • Maltese Females on Facebook: 82,340 females

The numbers are on the rise as new users, old and young, join Facebook. Two powerful methods of promoting your business using Facebook are discussed in this article: creating a Fan Page (which is free) or creating Paid Adverts.

Fan Pages


Facebook Pages, known as Fan Pages, are designed for businesses, brands, companies, products and celebrities. It enables public figures, organizations and other entities to create an authentic and public presence on Facebook. You can encourage users to become fans of your page and share information with them by uploading pictures, videos, status updates, hosting discussions and displaying wall posts. Unlike Facebook Profiles, Pages are visible to everyone on the internet and are generally better for long-term relationships with your fans, readers or customers. Keep one thing in mind…the more fans…the better!! Be Unique and Keep Updating There’s nothing more boring than blank Facebook pages. Add lots of personality and fun to your profile. If possible, try to create applications just for your page. Offer something different so that they keep coming back, instead of letting them wait for updates from you. Exclusive Landing Page for Users: Use different pages to target different sets of people. Take new users to a page that encourages them to ‘Like’ you or to a page they would find interesting enough to keep coming back. Members/fans can be directed to the wall or a game page that might interest them. For example, Frankie’s profile page is designed in a way that users are given a hint to ‘Like’ the page and get the chance to win fantastic prizes. You can get innovative in designing landing pages and targeting different people. @ NIU we have created countless Facebook fan pages for our clients – from taking care of the design and creating unique landing pages to training and advising our clients on how to use these pages more effectively!

Facebook Advertising


The following are some advantages which we, at NIU, think are the plus points of using Facebook to advertise your business:

  • Cheap pay-per-click model used. Facebook only charges you when a Facebook user clicks on an advert;
  • Choose your target audience accurately resulting in better use of money budget;
  • Accurate statistics are provided which will help you plan more effective subsequent campaigns. Know how many people have seen you advert and how many people clicked on them;
  • See immediate results

Contact Us now and see how we can help you and your business take advantage of the power of Facebook and other social networks.

Article excerpts courtesy of Duct Tape Marketing