Why does every website need a specialised WordPress SEO plugin?
Rank Math is one of the best WordPress SEO plugins out there that allows you to optimise your website content with built-in suggestions based on best and up-to-date SEO practices. Why do we recommend having an SEO plugin on your website?
In some of our previous blog posts we wrote about the importance of SEO for your business. We’ve also come up with a step by step guide to optimising your website in the form of a downloadable SEO checklist to help you get started.
Why do we go on and on about SEO you ask? Search Engine Optimisation is a set of strategies and practices aimed at increasing the visibility of a website by improving its position in the rankings of search engines in the unpaid results, called “organic” results.
Whilst professional website development and a hosting service for your WordPress website are key to improve your performance and SEO ranking, there are many other elements you need to consider. For example, the keywords you choose for product pages and blog posts, the size of your image files, and the readability of your content just to name a few. The right WordPress SEO plugin can help you rank.
What does Rank Math Pro’s WordPress SEO plugin offer?
Rank Math is described as the Swiss Army knife of SEO tools for your WordPress website. It has most of what you need to have complete control over everything SEO. Rank Math combines the power of several plugins, putting it all together in one easy-to-use and lightweight plugin.
Some of you may have already used its free version which works well and already provides more features than other similar products, but the Rank Math team has now released its Pro version and they just raised the bar! Based on real user feedback, the Pro version comes with the right features that will help users level up their SEO game in various ways, no matter the size of website, target audience, brand, etc.
Apart from having an improved 100-point SEO page score that enables you to optimise each page of your website in real time, it has additional and premium features, great support, and much more. So, here’s what you need to know about Rank Math Pro:
1. Advanced Google Analytics Integration
This feature allows you to view all your website metrics with meaningful insights and have complete control over your website’s stats without ever having to leave your WordPress SEO plugin dashboard. This comes with perfect timing due to the recent launch of Google Analytics Pro.
It is one of the best Rank Math Pro features because it offers the possibility of having additional control both from the same dashboard. Additionally, it now also allows users to set keywords to be tracked in the keyword manager. We found this feature very interesting and one that no other similar plugin currently offers.
Like that isn’t cool enough, Rank Math Pro also provides valuable information from Google Search Console in your WordPress admin dashboard. You can view the keywords you rank for, your sitemap status, and indexing issues. If you followed our SEO checklist, you would know that these elements are crucial in managing your website SEO.
2. Keyword tracking
Another great Rank Math Pro feature, in our opinion, is keyword tracking. With the Pro plugin, you can track a number of individual keywords which can typically be a painstaking process. Cool right?
You are able to enter keywords that you want your website to rank for and keep track of your progress. This can be extremely helpful. For instance, imagine you’re trying to rank for “best restaurant in Malta” – that’s your keyword – by tracking it, you’ll see how your website is fairing compared to your competitors’.
3. Integration with the most advanced Schema generator
Schema Markup helps improve the CTR (click trough rate) by making your content stand out in search engine result pages. Schema is what provides additional information about your website to search engines and your users.
Various Schema types are supported, and default categories can also be pre-set in your dashboard. You have the possibility to create or modify templates for setting up custom structured data for pages, articles, and other types of custom posts. Importing Schema Markup from other websites is also possible.
With Rank Math Pro, you’re able to add multiple Schema types, build custom Schema templates and add various Schemas to the same post with just a few clicks. What’s best? You don’t need any programming knowledge thanks to this amazing plugin.
WordPress version 5.5 recently included a regular sitemap, which basically cancelled the need for SEO plugins to help you managed this. However, there are specialised sitemaps which make it much easier for Google to index your content. For instance, there’s a new sitemap which allows you to manage exactly which content you’ll want Google to rank and prioritise.
You can leverage Google Discover, Google News, and rich time-sensitive content that Google distributes to its audience by including a ‘speciality news sitemap’. If you publish a large amount of video content, you’ll also be to arrange ‘video sitemaps’ which makes it much easier for Google to index that content and display it in their search results.
5. 24/7 support
With the extensive Knowledge Base articles provided by Rank Math, you will easily find your way around while using Rank Math. But if it happens that the documentation doesn’t cover the issue you are facing, the support team will make sure even your most unusual queries are answered.
Rank Math’s support staff is available 365 days a year and is very efficient. Their support team is accessible around the clock to answer your questions or help with issues any issues you may face whilst using the plugin.
Is Rank Math Pro worth the dough?
The WordPress SEO plugin landscape is one of the most competitive in the plugin industry. Rank Math definitely understands this and included additional features that cannot be found on any other plugin.
Rank Math encompasses a whole suite of SEO features whereas other SEO plugins are more dedicated to on-page search engine optimisation. If you publish content often on your website and find yourself needing to subscribe to multiple SEO tools, you’ll be sure to reduce your costs using Rank Math Pro as well as time. This is only possible due to the army of tools brought together to help you improve both off-site and on-site SEO.
Both free and premium versions are available, however the price of the Pro version is still very affordable compared to other similar plugins. One can even install the same plugin on multiple sites should this be required.
We therefore recommend Rank Math Pro for your WordPress website as it’s already made a very positive impact and is clearly here to stay.
Should you like a consultation at no obligation or wish to discuss how Rank Math Pro can be implemented on your website, reach out to us through the below form: