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How is going Digital More Sustainable?

going digital is more sustainable

Going Digital Can Save the Planet: Here are 5 Ways How Your Business Can Be More Sustainable.

Approaching World Earth Day on April 22nd always brings about discussions where sustainability is the buzzword of the entire conversation. When one hears the term sustainability, many definitions can come to mind. However, essentially it all boils down to three important aspects; people, the planet and profit. 

Sustainability is the basis of any successful business and during recent years, especially living through a pandemic, businesses had no other option but to shift their focus on to digital – but how is shifting to digital equal to being more sustainable? How is the era of the Internet saving the planet? 

Many times, businesses focus on improving profit, enhancing work ethic and focusing on perfecting deliverables. However, if we all work together, we can find ways to benefit the environment together. Living and breathing in the digital era is helping us to move one step closer towards a sustainable and better future for businesses and individuals alike. 

This easy-to-follow guide will outline five ways how going digital is more sustainable and how by performing these simple, yet effective measures, you and your team can help the planet. 

Many times, businesses focus on improving profit, enhancing work ethic and focusing on perfecting deliverables. However, if we all work together, we can find ways to benefit the environment together. Living and breathing in the digital era is helping us to move one step closer towards a sustainable and better future for businesses and individuals alike. 

This easy-to-follow guide will outline five ways how going digital is more sustainable and how by performing these simple, yet effective measures, you and your team can help the planet. 

1. A Paperless Business

A beautiful and sustainable model lies behind being a paperless, digital business. Although a green business is not solely about being paperless, it is a great way to start your route into becoming more sustainable. Having your business on a cloud infrastructure can limit, if not eliminate, the use of paper for your business. A cloud-based infrastructure is efficiency, secure, and more importantly, sustainable. Small actions that you and your team can take can strengthen the belief that going digital is more sustainable. These actions might include: 

  • Saving documents on a shared drive instead of printing. 
  • Sharing your presentation with your colleagues via email or placing it in an accessible location on the service instead of handing out physical copies during meetings.
  • Do not print resumes before an interview. Rather convert them to a PDF format and view them digitally before holding the interview.
  • Produce digital invoices and send them via email to your customers instead of printing them out. 

If printing must be done, try to either: 

  • Use less of it; use the back-to-front option on your printer or use the ‘Fit to One Page’ option when printing from Word or Excel. 
  • Opt for recycled paper when printing.  

Even if you opt for the latter option when printing, you should always try to reduce printing as much as possible. 

2. Switch to Digital Newsletters

All your communication to your customers can be done digitally for two reasons. The first being it is more convenient for you while the second being that it is more effective for your customer as the modern customer is spending more and more time digitally. All while being more sustainable and paper less. Customers are more bound to read your email newsletter than notice your flyer in their physical mailbox. 

Informing customers on new products, services, providing more information on upcoming sales, and more, can be communicated effectively via newsletters that can be sent to a widespread audience at the click of a button. 

3. Going Digital Is More Sustainable When Working Remotely.

When it comes to businesses building a better and more sustainable future, going digital is more sustainable when trying to work remotely. Giving the option for employees to work from home will have a less dependency on the office, reduce traffic jams, save gas emitted from vehicles, wear and tear on the roads and, time spent, and pollution emitted, looking for a parking spot. 

Hosting online seminars and meetings is also the way to go. Employees and attendees will find it more convenient, all while benefiting the environment by eliminating the need for gas usage, paper, equipment, and more!

4. Use of Social Media to Communicate

Social media has created messaging apps that have facilitated the ways customers communicate with businesses. Instead of physically turning up at your business or phoning your offices, customers are now sending a direct message via social media. Social media messages have reduced the need for written or printed letters. This is less costly and at no hassle whatsoever – another way of proving how going digital is more sustainable.

5. Wherever Possible, Make Your Services Available Online

This is probably the most obvious action but the one that takes the most time. Going digital is more sustainable when offering all your services online. Instead of simply having a website to let customers know about your brand, let your customers shop your services through your eCommerce website. When customers are buying online, you would not be contributing towards pollution by having customers drive excessively to your store. Even though you’ll be delivering their packages and/or services, you can pre-set a route that takes care of several deliveries at once, resulting in fewer cars on the road and cleaner air.

Here at NIU, we took part in Top Interactive Agencies’ questionnaire on their Earth Day Report. As an agency, we strive towards sustainability and practice what we preach here! Helping businesses to go digital is our strong point and since going digital is more sustainable, we pride ourselves into creating sustainable businesses.

If you need help with creating your sustainable digital business, let’s talk. We can help you!

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