The process of evolving a simple idea into a fully-fledged, functional website can be an intensive and sometimes complex process. Once your new website is live, you can breathe a sigh of relief and reap the fruit of your brand new, digital investment.
However, stopping here and not investing more time into your site can be a wasted opportunity. Like most investments, a website must be regularly maintained, such that you can make sure to maximise its utility and lifespan.
With over 15 years of experience in designing, developing and maintaining websites, we have put together a few tips and tricks to consistently get the most out of your website.
Evolving With Your Website Visitors
Whether your website is an eCommerce store or a portfolio of your works, your website visitors’ needs will evolve over time. This is why it is important to adopt a proactive approach in terms of updating your website, making sure that you’re using the right tools to track and stay ahead of such client requirements.
Google Analytics is an important tool in every website owner’s arsenal, as it is a cost-effective way to gather detailed information about how people are accessing and interacting with your website such as which pages they are visiting, the duration, bounce rates and much more. With proper analysis, it will help you to identify your main pain points and optimize accordingly. For example, rarely visited pages might be an indicator that these are hard for your visitors to access, while not receiving traffic from Google might be indicative of a need to optimise your SEO value. When mentioning Google Analytics, make sure that you update your platform to the latest version, GA4 before the 1st of July 2023 to keep tracking data after the cut-off date. You can find more information here.
As you go along, if you notice issues with the appeal or findability of your website’s content, you might want to consider an SEO audit as this will help you to determine potential for improvement in making your site pages more accessible to your target audience. Such audits can be a one-off exercise or regularly scheduled to ensure that your website remains abreast of current trends and best practices.
Evolving With Emerging Technologies
It’s no secret that technology is constantly evolving and new digital tools and platforms which can make all of our lives easier are regularly being developed. Be it new features, add ons or updates, having a website maintenance agreement in place has proven to be useful to website owners as it guarantees that a team of developers are dedicated to site optimization and providing useful recommendations on how to stay ahead of the latest emerging trends. From a waiting list module that you can use when a product is out of stock on your website to stock management integrations that sync seamlessly with your online and point-of-sale systems, it is important to consider upgrades which can save you significant resources in the long run.
Where to start
Managing and maintaining your website on your own may be a challenging task which might not always be the most viable option. Depending on the size and specialisation of your team, in certain cases it would make more sense to outsource a professional team that can offer you the tech support & maintenance that you need, allowing you to focus on running your business.
At NIU (A 9H Company), we offer budget-friendly website care plans, which provide a fixed bucket of hours at a discounted rate. This allows you to plan ahead for website updates, with full visibility on the work that has been put into your website, and how much additional work can be done. Our care plans offer peace of mind that any unexpected website issues which may require urgent assistance will be dealt with immediately, without having to face potential sudden expenses in such cases. Interested in finding out more? Get in touch with us.