We’re Here to Build Not Just Any eCommerce Website But a Powerful and Lasting Tool for your Successful Business
Your eCommerce website will, more than likely, be your business’ first impression to your customers. The number of customers who are using the Internet to search for a product or to solve a problem is ever increasing. An eCommerce website is convenient for your customers as they can get your products straight to their doorstep and incorporating eCommerce modules will take it even further!
However, getting it right, having maximum security, and the latest technology is key for a successful eCommerce website. Your eCommerce website is, by far, one of the most important elements of your business as the industry is becoming exponentially more competitive.
Here at NIU, we are committed to understanding your business and, in turn, building a customisable and world-class eCommerce website for you. Our eCommerce solutions will generate sales, create brand loyalty and attract existing clients and future clients to your website.
And that is just the beginning. Apart from designing a beautiful website thanks to our UX/UI design solutions, ensuring you with support and maintenance and supporting you with strategic SEO services that will guarantee top ranking, we can apply advanced eCommerce modules to your website that will take your business a step further to the next level.
Here are what we at NIU, and thanks to third-party solutions, can implement into your eCommerce website. Here are 15 funky features that can help your business to stand out from the crowd!
1. Advanced Points and Rewards Module
This module defines points earned for purchase value. It also awards points for actions such as account creation and doing a number of orders. Users are able to redeem points and it also adjusts the point balance from the backend.
You are able to log points and create loyalty with your customers with a point-based loyalty program and instant rewards. It allows you to configure a global rule for points and set different rules by specific products or categories. Based on the achievement of some goals or on certain conditions such as the users, the module has the ability to assign extra points.
One is also able to customise the messages shown on the product, loop and cart pages and choose whether to offer a fixed or a percentage discount when redeeming points offer free shipping to users who place an order and redeem points earned.
It sets conditions to redeem points based on the minimum cart value or sets a maximum discount they can get and allows users to choose how many points they want to redeem and the discount to apply on the cart page. Included in this module is a dashboard to easily track and manually edit the users’ points linked to cancelled or refunded orders. Finally, it offers users a reserved area where they can monitor collected points and their progress, set points expiration date and also sends notifications to users to encourage them to place an order before points expire.
2. Gift Vouchers Module
With the gift voucher module you are able to choose your own design and amount (fixed or custom) and also enable & configure the provision and management of gift vouchers. Users are able to choose a date to send the card directly to the recipient. To summarise, gift cards can be redeemed during the checkout process.
Hotjar is well-known by many and has been on the market for years. However, it remains one of the best ways to monitor user experience and a great tool to help you find basis on what to improve on which will, in turn, improve your conversions. Hotjar provides heat maps that visually represents user behaviour, recordings of where users spend the most time on your site and the ability of surveys and feedback.
4. Abandoned Cart Module
The abandoned cart tool is essential to help convert mere users into clients. This is especially beneficial in the Retail Industry. This tool can help retarget and remind customers to finish their checkout, targeting customers who have previously put items in their cart but abandoned them.
5. Advanced Coupon Module
The previous tool leads us straight to the next module as they can be linked to provide the ultimate retargeting experience. The Advanced Coupon Module will send customers an automatic discount to encourage them to complete their purchase if they have abandoned their cart. This module can also be used to give other discounts to specific users for specific reasons, for example users who have their birthday falling in that specific month.
6. Multi-Step Checkout
If you have a complicated checkout system, your customer might easily get confused and back out from his purchase. That is why a multi-step checkout system, which is easy and user-friendly, is extremely important to have implemented into your eCommerce website. The checkout process can be split into multiple steps so that users are never confused. This will also reduce abandoned carts.
7. Social One-Click Login Module
This tool is super convenient, especially for customers who are experiencing your website through their mobile or tablet devices. The social one-click login module will allow users to login through one of their social profiles. Signing up in just a click of a button with save time for any user which leaves more time for browsing through your website and facilitating their process to making a purchase.
8. Inbuilt Newsletter Module
Newsletters are important for any online website, especially eCommerce ones. By means of a newsletter, a company can send informational and product-focused content to subscribers. Apart from keeping customers up to date with the latest news, inbuilt newsletters can also be linked to the abandoned cart module and the advanced coupon module for improved conversions.
9. Waiting List
This is an extremely useful tool to have if you have products that go in and out of stock regularly. A waiting list will allow users to join and be notified when their desired product comes back into stock. It will be beneficial for the user, as well for yourself, since this module will save a lot of manual time informing customers that products are back available on your website.
A wishlist is a very interactive way to involve your customers into creating a collection of loved products that they would like to purchase. Offering this feature will also reduce cart abandonment and will let you know which customers are interested in what products. You can also retarget customers who have placed items in their wishlist but have not purchased them yet. You can also go a step further and integrate your wishlist with the advanced coupon module to send customers a discount on their saved products to encourage them to make their purchase.
11. Frequently Bought Together
The frequently bought together module will give suggestions to your customers based on what products they have purchased or clicked on. This plugin will automatically recommend products to your customers based on their view history and purchasing habits. It is a great tool for cross selling and up selling your products and will encourage users to keep browsing your online store.
12. Product Bundles
This plugin will take care of creating special offers in your shop and combining products in bundles for special prices. This will help you increase the average order value by creating a discount on specifically targeted products. This will also encourage cross-selling.
13. Chat Module
Creating a dialogue between you and your customers is one of the guidelines for success in the eCommerce business. Your customers need to be heard as they will have questions and they have a right to be answered and get information about your products before making a purchase. Having an integrated chat will also strengthen your relationship with customers and help turn them into loyal buyers.
14. Delivery Module
Delivery is another important step of any eCommerce website. The key is to give your customers options such as the option of pickup, local delivery or shipping. You can either choose to set a flat rate or define specific rates for different products or delivery modes. It is important that this delivery calculation cost is displayed clearly to customers at checkout.
15. VAT Module
1993 was the last time the EU VAT rules were last updated – long before the digital age and are unsuitable to the needs of businesses and consumers in an era of cross-border internet shopping. Meanwhile, the online shopping boom has transformed retail worldwide and has been accelerated even further during the pandemic.
While the new rules represent a big change in the way EU online businesses deal with their VAT needs, it will also bring a host of benefits, offering a more level playing field for all businesses by simplifying cross-border e-commerce, and introducing greater transparency for EU shoppers.
Due to this change, a shop owner that sells products or services in the EU needs to know, and fulfil, the requirements of EU VAT laws: our plugin EU VAT & OSS helps you to geolocate and identify your European customer’s location and automatically apply the correct VAT rate for B2C orders.
If you sell B2B, this plugin allows you to show a field in the check-out page where businesses can validate VAT and be exempted from VAT at your store.
The plugin is also updated to help you handle the new One-Stop-Shop (OSS) procedure required for all online retailers managing EU sales from 1 July 2021. With this plugin, you can monitor the sales threshold (10.000 €) for B2C exports to other EU countries, generate tax reports (monthly, every 3 or 6 months, yearly, etc.) and export them as CSV to easily notify your local tax authorities about your sales.