Riyadh Cables. A Top Industry Player.

NIU was tasked with the design and development of an immersive content hub that hosts all of the latest products from Riyadh Cables.

:: The Client

The affiliates of Riyadh Cables currently cover an astonishing 1850000 square meters and reach 22 local and regional sites, including Riyadh/Saudi Arabia, the United Arab Emirates, and the Iraq Republic. At its cutting-edge facilities, the company makes and supplies every form of wire and cable. Since its founding in 1984, the firm has been committed to implementing a thorough quality management program for assessing and tracking all corrective and preventive action plans, enhancing its position as a pioneer in the Middle Eastern wire and cable sector.

An immersive digital experience for customers across the globe.

The major goal of the partnership with Riyadh Cables was to develop an engaging, user-friendly experience to promote the new portal. By employing best practices for user interfaces, the portal effectively conveys important information to its audience by offering superb visual representations of difficult-to-understand and abstract facts.

:: Outcomes. More than just a content hub.

What began as a content hub to launch the latest products from Riyadh Cables evolved into an all-immersive virtual space that unifies brand the brand experience and creates consistency across Riyadh Cable’s global business.