:: Brand Positioning
We defined Camilleri Preziosiʼs brand archetype as ʻThe Rulerʼ, which meant that the brand must be perceived as able to provide the world with the security and stability we all desire.
We used CPʼs brand characteristics of strength and experience to guide us into their modern and sophisticated new design. After weeks of
exploration, research and sketching, a refined brand emerged.
The branding was inspired by a tree ring. Each ring signifies years of growth and is completely unique. This element formed the basis of the new brand identity, complete with new colors, typography, iconography and photography styles.