The seasoned NIU specialists created a state-of-the-art eCommerce website, both in design and developments, in order to showcase their vast range of products.
:: The Brief
Piscopo is a well-established store which has a variety of products on sale. From cupboard staples to daily fruit and veg, and quality meats, Piscopo supermarket carries plenty of choice for all of its customers.
In fact, NIU put Piscopo’s vast plethora of products to the forefront of their new eCommerce website.
:: Design
Website design is a fundamental part of every project! We give this the utmost importance and change up each corporate website and eCommerce shop’s design, according to what is convenient to the visitors.
Our NIU web designers were able to attract customers’ attention and spark interest through the display of their products. Product images are showcased clearly and without clutter. We were also keen on providing important details like product descriptions and the price, which are conveyed concisely through bold fonts which are easy to read.
:: eCommerce
When it comes to Piscopo’s eCommerce website, we put the search icon at the very top of the landing page, as well as a wide array of classification, which include Butcher, Deli, Fruit & Veg, Spirits. In this way, upon entering the eCommerce shop, the visitors’ attention immediately goes to these different classifications which then guide them through their buyer journey in the most effective and efficient way. This bypasses the usual issue most eCommerce shops face, which involves a lot of scrolling through hundreds of product pages to find the product that one is looking for.
When scrolling down, we also have a section which features the most popular items that are most frequently purchased. We opted for a clean and simple design for this online shop website in order to keep the focus strictly on the products.
:: Social Media Integration
When it comes to generating traffic for one’s eCommerce website, it is safe to say that using social media is the way to go. Creating an online presence leads customers to enquire further, thus going to each company’s website, which in turn, leads to more conversions. Hence, finding a way to bridge the gap between these two elements is key. We did just that during the design and development of Piscopo’s eCommerce website, as we integrated their new website with their instagram.
:: Delivery
Delivery is another vital part of any online shop website. That is, giving customers the option of pickup, as well as a delivery option is extremely important.
:: Checkout
This was an important step in the creation of Piscopo’s online shop website. We made use of a quick and easy checkout system For this particular client’s online shop website which simplifies the checking out process for their customers.
In order to check out, customers need to register and make an account. Then they can log into their account and make their purchase.
