:: The Brief
Throughout the years, FRANKS’ long family heritage has seen it through over 100 years of successful business. Hence, it is through this history that we can understand the FRANKS’ that exists today.
Starting off in the busy commercial centre known Cospicua Waterfront in 1893, the first FRANKS (known as Franks Bazaar at the time) was born. But little did its founding father, Salvatore Abela know, his sons, grandsons and great grandsons would later transform his business into the Franks we know today. In 1915 one of Salvatore’s sons, Vincent, recognised the retail potential of Valletta (and he was right!) and opened his business named ‘Frank’ which sold cosmetics, toiletries, kitchenware and toys.
Post-WW2 was a turning point of Vincent’s business. Taken over by his son, Joseph Abela, he gave the business new life and a new direction; mainly in the import & wholesale distribution of luxury goods. This then continued as Lauro Abela and his sister Marisa who rebuilt the store and the FRANKS we know today was born, establishing itself as a top retailer of luxury fragrances and cosmetics.
Similarly to the FRANKS’ process of change and growth, NIU revamped their site and brought the necessary change needed to take their corporate and eCommerce website to the next level, complete with a vast array of website enhancements.