NIU was tasked with the design and development of a convenient and easy-to-use eCommerce website for Fixit.
:: The Brief
Fixit is a local, family run store that was opened in June 2018. Here, they offer their customers a vast array of knowledge and advice which they have garnered over their many years, as well as assisting with various projects. They also have a vast selection of household and garden tools from an array of different brands, as well as all sorts of materials which are vital to many DIY projects.
NIU has recently designed and developed an eCommerce website solution for Fixit which attracts the customers that they are targeting as well as providing a hassle-free experience for visitors to find the products that they need.
:: eCommerce
From small businesses right through to huge brands, there are a huge number of companies that can benefit from their own eCommerce website, where they can sell their own products or services. Especially in today's competitive and convenience-focused world. Afterall, it is incredibly easy for consumers to shop from their own homes.
:: Design
The NIU team of seasoned digital marketers are well aware of the fact that a webstore’s product page is the most fundamental page on any eCommerce website. So we created a simple and straight-to-the-point template for their website design that plays off of their logo in terms of its brand colours - black, white and green.
During the design and development stage, we came up with a useful ‘All Categories’ feature on their eCommerce website which is a drop down menu that serves as a quick and easy way for visitors to reach the categories of products mentioned previously, as well as many more. the site will offer up the most relevant present suggestions that meet their criteria.
Not only that, but we have also incorporated various focused filters into the Fixit’s eCommerce website to take the convenience factor to the next level, ensuring that customers don’t waste time scrolling through pages and pages of products to find what they are searching for. Products can easily be categorised by car care, electrical, plumbing, carpentry, and so on. These are then further classified into subdivisions. Products are then classified by means of another filter which divides them again, but this time, into product type brands, and price range. This is particularly important when it comes to particular sections like cleaning products and Equipment which are slightly larger than the rest and would otherwise require the visitor to take more time to scroll through the various pages.
As you can see from their website, we place a lot of emphasis on the design of each and every eCommerce website as it is safe to say that convenience is one of the most crucial aspects of every eCommerce website.
:: Stock Management System
Another important factor plays an important art of every eCommerce website is the stock management system. NIU’s eCommerce modules make it extremely easy for our clients' businesses to keep track of the stock that is listed on their eCommerce website. The Stock Management module tracks stock levels as well as hiding out-of-stock items. It also retains stock after an order is cancelled and sends various notifications for low or out-of-stock items so that the team can quickly restock the products.
