NIU was tasked with creating a brand new corporate website for 3Tech which displays their goods and services. The NIU team came up with a new and improved corporate website with a straight-forward yet simple-to-use design for 3Tech.
:: The Brief
3Tech is a provider of numerous cutting-edge products, services and solutions related to the construction and maintenance of water, power and telecom systems. We at NIU were tasked with creating a corporate website for 3Tech which showcases the vast array of products and services.
As a digital agency, we see the importance of a call-to-action (CTA) in every page. This is because every click on the CTA is an inquiry into our clients’ products and services, which is a step closer to a sale or has the potential to be. So in the corporate website of 3Tech, we provided various informative CTAs such as ‘Read more,’ ‘contact us,’ and so on. It is also often the case that a potential customer would require a consultation process before purchasing a product or service, which is why we included a contact form on the landing page which allows each potential customer of the 3Tech to interact and make enquiries about anything related to the construction and maintenance of water, power and telecom systems.
As a digital agency, we at NIU place a great deal of focus on the overall user experience of the customer, when designing and developing corporate websites. This is certainly the case when it comes to the UI/UX design of 3Tech. We host a plethora of skilled web designers in order to showcase a wide number of products from various brands. Not only that, but this website is very straight-forward and easy-to-use. Customers get everything they need to know about the business from the get-go. By means of its super simple design, the landing page gives one information such as a bit about us and our products, and services, as well as our various partners. So, as a digital agency, our focus when creating this website is on optimising the 3Tech corporate website to generate leads. In fact, acquiring leads is one of the main objectives of any business and a large emphasis and large amounts of resources are allocated in this respect. This is because, good leads are prospects that have an interest in your product or service and are often in the market to make a purchase. These high-quality leads can assist companies in boosting sales and return on investment.
Nowadays, we understand that when it comes to corporate websites, being fully GDPR compliant is extremely important. GDPR stands for General Data Protection Regulation, which is legislation enacted by the European Union (EU) that will go from proposed to enforceable on May 25, 2018. Consumer consent is a fundamental part of GDPR regulation so any website that collects personal data has to obtain specific permission to use it in the course of carrying out their business. We are not only very aware of the recent laws which have been put in place, but we give them the utmost importance in every corporate website that we come up with. This means being very transparent about the collection, the use, and the storage of the personal data and personal information on our clients’ visitors.