for New & Improved Website for Owners Best Real Estate at NIU Ltd.

Owner’s Best approached NIU to create a brand new and sophisticated website to provide users with an enhanced user experience.

NIU worked to bring out the best of any company through the creation of a state-of-the-art website strengthening their online presence.

Strategy
UI / UX
Design
Development

The Brief

Owner’s Best is a real estate agency which was established in 2003, and has focused on providing excellent service and extensive advertising to their clients. Their key values include family, honesty, and trust. With over 15 years of experience in the industry, Owner's Best offers a broad range of services and professional expertise you should rightly expect of a first rate estate agency.

They came to NIU looking for a fresh, new website with an improved position in the digital market, an excellent marketing strategy, as well as a top-notch user experience. NIU was definitely up for the challenge!

CONTENT MANAGEMENT SYSTEM

A pivotal element which guarantees that Owner’s Best has a successful online presence is the publication of industry news and insights through its blog section. During the development of the new website, NIU incorporated a powerful WordPress platform into the build, giving the team at Owner’s Best the flexibility to upload and publish blog entries in an easy way. As one can see, this real estate agency’s new website features a blog section which targets their clients and gives a lot of knowhow about real estate. This includes News, Property Guides, budgeting ideas, and so on.

As a digital agency, we know that it is vital for any business, including a real estate agency, to keep a regularly updated blog section which is relevant to their audience in the times can make a huge difference to a website level of visibility in the search engines. Not to mention that fact that blogging can help businesses greatly enhance their website’s SEO performance because it helps with a number of ranking elements. This leads to an increase in traffic to the real estate website and a greater potential for lead generation.

UI /UX

UX and UI design is the process of enhancing user satisfaction by improving the usability, and efficiency of user interactions on your website. Although as a digital agency we believe that creating a cutting edge website is essential for any business, creating an amazing user experience to the visitors is arguably the most important part of the process. That is, each visitor must be offered an impeccable User Experience (UX) in order to enhance their overall browsing experience. NIU incorporated several focused filters into the site to ensure customers don’t waste their time scrolling through pages and pages of properties until they find what they are searching for. Properties from this real estate agency can easily be categorised by type so that customers can hone in on the properties they are looking for, from the get-go. This is because when it comes to real estate, visitors make split-second decisions about whether or not to move forward with a property viewing. This is not only based on the property itself, but on a variety of website design elements. That is, good UX helps visitors move between web elements seamlessly. It gives your website clarity and intuitiveness which then encourages conversions.

Digital Marketing

Brand Guidelines

Strategy

We, at NIU, implemented a newsletter module into the website. This is an effective built-in newsletter system which will work with the website’s Content Management System. This makes it easy for clients to manage their mailing list, create engaging emails with personalised touches, and track customer behaviour through email statistics. As a digital agency, we also place a very high level of importance to GDPR compliance when it comes to newsletter modules.

Advanced SEO

In order to generate more traffic to the new Owner’s Best website, NIU applied a Search Engine Optimisation (SEO) strategy into the website’s technical build to make Owner’s Best more visible in the search engines. All of NIU’s Content Management Systems optimise every webpage using the latest SEO techniques.

GDPR compliance is given the utmost importance by the NIU team. We are very aware of and do our best to adhere to the new data protection laws that came into force in 2018. This is important to us because we believe in the idea of giving EU citizens greater control over their personal data and the significance in changing the attitude of worldwide organisations towards data privacy as a whole. In fact, we have assisted a number of clients with the undertaking of making their websites fully GDPR compliant.

Website design

By means of our simple but effective website design, NIU helped to showcase Owner’s Best’s properties with the utmost clarity, while highlighting this real estate agency’s greatest strengths. We did this by taking careful consideration of their brand and the part that it played in their website’s design. This is because our digital agency hosts expertly skilled web designers who are ready and willing to develop websites which not only go hand in hand with the business goals of the particular business but that truly express the values of the business. Owner’s Best was certainly no exception to this rule.