The Brief
Naudi Mizzi & Associates approached NIU’s team of industry web design experts requiring a website developed with Search Engine Optimisation in mind. The client was in need of a simple, user-friendly site that conveyed a fair amount of detailed information. It also needed to maximise the firm’s search visibility.
Naudi Mizzi & Associates is a prestigious independent law firm in Malta that provides a range of civil, corporate, and financial services. Founded in 2007 by Antoine Naudi and Kathleen Mizzi, the firm prides itself on a tightknit team who offers clients expert advice based on integrity and strong moral values.
The SEO aspect of the site was of particular importance to Naudi Mizzi as they were hoping to gain a wider audience both locally and internationally. While the design of the site itself needed to be simplicity itself, it posed its own set of unique challenges. NIU was more than equal to the task, however.
Strategic SEO
No matter how great your product, services, or reputation, it can be hard to get your company’s message to reach the right audience in the overcrowded marketplace of the online world. As a web development company that offers 360 Digital Marketing services, NIU knows how to build websites that increase a company’s digital presence. After all, a beautifully designed website is all well and good. But if it doesn’t reach the right people, it might as well be a tree falling lonelily in the woods.
Naudi Mizzi were keen to consult NIU’s Search Engine Optimisation experts to see how we could help them build a website with increased authority, which could help boost their business. Together, we defined Naudi Mizzi’s goals and came up with a sure-fire strategy on how to meet them.
NIU decided to incorporate an advanced SEO module into the site’s technical build. We also sat down with Naudi Mizzi to determine keywords that would help drive substantial new traffic and business to the site, making sure to pepper these phrases throughout the site’s copy and meta tags. Last but not least, we ensured all the on-site text was SEO-ed to a T, giving the site the best possible chance of ranking high on search engines, both locally and internationally.
UI /UX
Minimalist Design
Naudi Mizzi were keen for their new site to encapsulate their credibility and reputation as one of Malta’s most-trusted law firms. It was important that we understood Naudi Mizzi’s brand and clientele in order to reflect their values throughout our design. We offset the corporate nature of the company’s web design with stunning imagery of Malta. This helped evoke the firm’s personability rooted in long-standing Maltese democratic principles.
The biggest challenge we encountered in designing this site was how to lay out the vast amount of text it needed to host. Users can easily be put off when faced with a text-heavy site. However, a company like Naudi Mizzi relies on conveying detailed information to its prospective clients. We needed to strike a balance between keeping the text succinct yet thorough.
Beyond design
Heebo Font
In order to break the information down into digestible chunks, we columnised and partitioned the text on the tailor-built WordPress site as much as possible. We inserted clear menus and sub-headings throughout. This made for an easy-to-scan website where users could quickly locate the information most relevant to them. We also experimented with various fonts, ultimately settling on Heebo Font due to its legibility on desktop, mobile, and tablet, no matter the screen size.
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