eCommerce Rebuild & Website Design for Marsovin Wines
It’s not every day that NIU - a leading web development company in Malta - gets the opportunity to collaborate with a brand that boasts over a century’s worth of heritage. So when iconic Maltese winery Marsovin approached us for a complete redesign of their website, we couldn’t wait to inject our new-school sensibilities into this esteemed winery founded in 1919.
Marsovin sought out our award-winning web development services with two main goals in mind. Firstly, they wanted to establish a digital presence that truly reflected their time-tested values, products, and legacy. And secondly, the local winery wanted NIU’s talented web developers to completely rethink their existing website and transform it into a simple-to-use eCommerce platform. All that duly noted, NIU got to work.
THE ECOMMERCE ENHANCEMENT
Marsovin is a household name in Malta. The company has come a long way since its beginnings of selling wine on horse-drawn carts. Yet, its ethos remains the same—to produce locally-sourced fine wines that meet international standards. One of the major benefits of adding an eCommerce dimension to Marsovin’s website is that it infinitely enhances product discovery. The online shop allows customers to access all the products available in Marsovin’s wine cellar and purchase them directly online in just a few clicks. It also makes it easier for connoisseurs of wine to seek out Marsovin’s bottled goods regardless of which country they are based in. This further increases the brand’s audience and reach.
In designing the eCommerce aspect of the website, NIU set about making it as easy as possible to navigate. Marsovin produces a wide range of wines under various signature labels. Therefore, NIU created a menu of clearly-designated wine categories, making it easy for users to find the wines of their preference.
Within each category subset, NIU made sure the products themselves took centre stage. Each bottle of wine is displayed prominently. Bottle shapes, colours, and labels are clearly recognizable. Furthermore, each wine’s tasting notes are described in detail on their respective page.
- Online Shop
- Display Product
- Add to Cart / Checkout
NIU is much more than just a web development company. As seasoned digital marketers with a number of successful eCommerce projects under our belt, we are also hyper aware that the purpose of any online shop is to engage users, covert visitors into customers, and increase sales.
When developing Marsovin’s website, we made sure to keep their target audience in mind—the silver spenders who love the convenience of getting their favourite vinos delivered directly to their door. A streamlined checkout process was key to converting this audience’s visits into sales.
As such, the UI/UX process was designed to create a customer experience that required as few clicks as possible. We created a no-nonsense three-step user experience. One, users enter the online store. Two, they add their wines with a simple click to the cart. Three, they pay and checkout, having experienced a super sleek service with zero faff and interruptions.
Marsovin has established a very definitive brand identity for itself over the years. The winery’s marketing materials have always exuded a certain urbanity and sophistication.
When designing their new website, the NIU team immediately knew this wouldn’t be a case of reinventing the wheel. Our mission was to keep the website’s design consistent with Marsovin’s recognisable image while giving it a subtle, modern twist.
After coming up with some ideas for the website’s layout based on an initial website structure, we immersed ourselves in Marsovin’s branding guidelines, making sure to select the appropriate colour tones, fonts, and imagery. The final result is a timeless website that encapsulates Marsovin’s heritage and status as Malta’s finest wine producer.