As part of its modernisation strategy, the firm approached NIU for a website revamp to be launched in tandem with its new brand unveiling.
The website would need to host a vast amount of information and text, detailing the firm’s many services and practice areas. The firm also requested that the website incorporate a user-friendly blog and news section, which could be easily managed by a host of in-house contributors.
The NIU team was confident that it could deliver a standout final product with a simple UI that expertly met the firm’s vision for their brand.
Content Management System
A major component to the firm's successful online presence is its consistent publication of industry news and insights through its blog section. It was of utmost importance that NIU successfully migrate all existing content during the website development process —a prime opportunity for the team to re-organise and re-categorise this wealth of content.
When developing the new website, NIU incorporated a powerful WordPress platform into the build, giving the firm's team of contributors the flexibility to upload and publish blog entries with ease. The beauty of a WordPress CMS is that is extremely user-friendly and features an intuitive What You See Is What You Get visual editor, meaning that however the content shows up on the display is exactly the way it will be appear when publish.