As part of its modernisation strategy, the firm approached NIU for a website revamp to be launched in tandem with its new brand unveiling.
The website would need to host a vast amount of information and text, detailing the firm’s many services and practice areas. The firm also requested that the website incorporate a user-friendly blog and news section, which could be easily managed by a host of in-house contributors.
The NIU team was confident that it could deliver a standout final product with a simple UI that expertly met the firm’s vision for their brand.
Content Management System
A major component to the firm's successful online presence is its consistent publication of industry news and insights through its blog section. It was of utmost importance that NIU successfully migrate all existing content during the website development process —a prime opportunity for the team to re-organise and re-categorise this wealth of content.
When developing the new website, NIU incorporated a powerful WordPress platform into the build, giving the firm's team of contributors the flexibility to upload and publish blog entries with ease. The beauty of a WordPress CMS is that is extremely user-friendly and features an intuitive What You See Is What You Get visual editor, meaning that however the content shows up on the display is exactly the way it will be appear when publish.
Incorporation of SEOTo help drive more traffic to the new website, NIU integrated a Search Engine Optimisation (SEO) moduleinto the website’s technical build. All of NIU’s Content Management Systems cater for and optimise each page using SEO techniques which allow for additional customisation. The firm already boasted a wealth of evergreen blogs and up-to-date news, which is a sure-fire strategy to boost a website’s SEO quality. A constant stream of published content is crucial to positioning your website as a relevant answer to common questions entered into search engines. However, this is far from the only method to improve a website’s SEO rankings.
Corporate Web Design
Designing a professional corporate website that is content heavy is a tricky balancing act to pull off. Information overload is a real danger that can easily hinder the website’s user experience and overwhelm visitors.
NIU’s developers are experts at creating clean corporate websites that convey detailed information with clarity and conviction. The development team made good use of their well-worn utility belt of development principles for this website.
A judicious balance of white space gives the content room to breathe. Columns and grids help create a consistent structure to the content, which requires less effort from visitors to process it. Boxes and borders segment the information into easily digestible info chunks, making it easier for visitors to pick out the information most relevant to them.
NIU also develops all its websites with an ultra-reliable, intuitive Search Module that offers real-time results. The search bar function included on the firm's website makes it simple and easy for users to jump straight to the info they need.