The Brief

Innova Online is made up of a number of outdoor furniture makers over 30 years of experience in the furniture industry. They have a flair for Italian furniture of spectacular quality and they want to make this particular kind of furniture accessible to all, regardless of budget or size of property.

The Innova Online team realised that by making their products available exclusively online, we could avoid the cost of showrooms. These savings are reflected in their exceptional prices, so customers don’t have to sacrifice quality for affordability. That’s where we come in. We at NIU have been tasked with creating a website in order to showcase and sell their products.

e-Commerce

Through our experience of working with many eCommerce businesses over the years, we know that having a versatile approach is key when building sites for online websites. Particularly in the case of online shop websites. It simply makes no sense to go about each project using the same theme, mechanics, and so on. That’s why we place a lot of importance to tailoring each eCommerce theme and development specifically to our clients’ needs.

Interestingly, NIU’s method of developing websites is that we build in a progressive, modular fashion. That is, we have a number of valuable modules, sections, and features which we add or remove depending on their usefulness in the particular project. In this way, we do not have to reconfigure every aspect of your website from scratch, each time.

UI /UX

Although as a digital marketing agency we believe that an attractive design is essential for any online shop website, creating an amazing user experience to the visitors is by far, the most important part of the process. That is, when it comes to creating a cutting edge website design, our designers give a lot of importance to a website’s functionality and design, particularly in the case of Innova Online. That is precisely what UX and UI are for. Our US and UI modules ensure that, when designing a website, our digital marketers place user satisfaction at centre stage, and work towards improving the usability, and efficiency of user interactions on your website.

When creating Innova Online’s online shop website, we ensured that their website is optimised for the latest tablets and smartphones. Hence, as a digital marketing agency, we thoroughly test all our websites to ensure they function seamlessly between one medium and another, as well as on all major web browsers. So that any user from around the world will experience your website without any issues.

Additional Modules

Design

Products

As a digital marketing agency with a specialty in website design, we ensured to bring thie online shop website’s products to the forefront, including as many products and/or services as possible. Of course, this involved providing sufficient information about each product, as well as showing featured images, galleries and so on, in order to bring the products to the customers’ attention.

This also included providing product comparisons and related items on the online shop website. This makes it possible for customers to compare products so they can purchase the item which is more appropriate from them. As well as showing related products to help customers find complementary products or encourage them to purchase more.

Checkout

This was an important step in the creation of Innova online’s ecommerce website. For this particular client’s online shop website, we made use of a quick and easy checkout system which greatly simplifies the checking out process for customers. Through quick checkout, customers will not be required to remember any username and passwords making life much simpler.

Delivery

Delivery is another important part of any online shop website.Give customers the option of pickup, local delivery, or shipping. One can set a flat rate or define specific rates for different products. Calculate and show the right rates to customers at checkout. Options may also be based on customer location.

Stock management

Tracking stock levels, holding stock after an order is cancelled, programming notifications for low and out-of-stock items, hiding out-of-stock items and more are vital components of any online shop website. Therefore, we made sure to address each issue head on and to provide Innova Online with the solutions to these common, yet often missed issues.

Payment gateways

This is the last and arguably the most important step when it comes to the selling of products on online shop websites. NIU uses top-notch payment gateway options because we want to ensure the checkout process is easy and safe as possible. Our payment gateways are designed with the client in mind, in order to ensure that their data during transactions is safe, as well as making it easy for retailers to receive funds for any sales.