Ganado Advocates is one of Malta’s foremost law practices with a rich history dating back to the early 1900s. The firm has offices in both Malta and Luxembourg and provides a specialised level of legal advisory services in a wide spectrum of international commercial and corporate activities. More recently, Ganado Advocates underwent a rebranding exercise to better reflect the firm’s modern approach in all its endeavours. As part of this modernisation strategy, Ganado Advocates approached NIU for a website revamp to be launched in tandem with the new brand unveiling. Ganado Advocates were looking for a sleek website that simultaneously captured the firm’s longstanding heritage and youthful, progressive spirit. The website would need to host a vast amount of information and text, detailing the firm’s many services and practice areas. Ganado Advocates also requested that the website incorporate a user-friendly blog and news section, which could be easily managed by a host of in-house contributors. The NIU team was confident that it could deliver a standout final product with a simple UI that expertly met Ganado Advocates’ vision for their brand.
Content Management SystemA major component to Ganado Advocates successful online presence is the firm’s reliably consistent publication of industry news and insights through its blog section. It was of utmost importance that NIU successfully migrate all existing content during the website development process —a prime opportunity for the team to re-organise and re-categorise this wealth of content. When developing the new website, NIU incorporated a powerful WordPress platform into the build, giving Ganado’s team of contributors the flexibility to upload and publish blog entries with ease. The beauty of a WordPress CMS is that is extremely user-friendly and features an intuitive What You See Is What You Get visual editor, meaning that however the content shows up on the display is exactly the way it will be appear when publish.
Incorporation of SEOTo help drive more traffic to the new Ganado Advocates website, NIU integrated a Search Engine Optimisation (SEO) moduleinto the website’s technical build. All of NIU’s Content Management Systems cater for and optimise each page using SEO techniques which allow for additional customisation. Ganado Advocates already boasted a wealth of evergreen blogs and up-to-date news, which is a sure-fire strategy to boost a website’s SEO quality. A constant stream of published content is crucial to positioning your website as a relevant answer to common questions entered into search engines. However, this is far from the only method to improve a website’s SEO rankings. Together with the Ganado team, NIU’s marketers and SEO experts sat down to determine a list of keywords that targeted areas of business where the firm aims to outrank its competitors. The agreed-upon keywords and phrases were then woven into the website’s copy and meta tags. This practice will continually help improve the website’s chances of organically reaching clients through the most relevant search terms.
Corporate Web Design