The NIU team created a brand new corporate website for ESLA which is not only set to intrigue their visitors, but also to bring the services related to speech and language therapy, as well as the important current affairs surrounding the topic, to the forefront of people’s minds.
:: The Brief
European Speech and Language Therapy Association (ESLA) is the leading organisation representing the interests of the Speech and Language Therapy profession in Europe. This is an umbrella organisation for Speech and Language Therapy (SLT) associations across Europe, made up of 31 member associations, representing over 50,000 SLT professionals. Members of ESLA include the national professional organisations of SLTs, orthophonistes, logopèdes, and logopédistes.
As a digital marketing agency, our NIU team took the utmost care to ensure that ESLA has a brand new corporate website that brings the services related to speech and language therapy to the forefront of people’s minds, in the most clear and effective way.
Some people assume that creating a great corporate website design is an easy task. That is, as long as you have the right tools, you will be able to learn how to set up and publish a website. However, it is a common misconception, most importantly, for those who are just starting up their business or organisation. The process of developing a site requires sufficient knowledge and skills. However, a certain amount of experience must also be considered, as this often dictates the level of innovation one is able to come up with in terms of creative designs as well as the quality of the website.
NIU is a digital marketing agency which places great value on all of these components and for that reason, our corporate websites speak for themselves, in terms of their exquisite design and convenient modular structure.
:: News Section
One of the key features of running a successful corporate website is supplying it with a steady stream of fresh content. Sharing your news stories gives your business and your corporate website personality.
Having a great News section with interesting articles is designed to attract readers, bring up traffic, and to give Google something to crawl when they assess a website for value and authority. Google, Bing, Yahoo and all the other search engines all work differently, but one thing they all thrive on is fresh new content.
From the perspective of a digital marketing agency, we at NIU believe that a newsletter feature is important in a corporate website. You need an email list and you need to work hard at building that list. The purpose of an email newsletter is to give those on your list updates pertaining to your business, products, and services. However, although it’s not something that’s generally used for a hard sell, they can be used to motivate your customers to take action, like making a purchase or checking out your latest blog post. This is because, being in regular contact with your customers will help you build trust. Once that trust is established, you can then motivate your visitors to action.
:: Members' Login
Corporate website members also get access to exclusive content. Memberships are exclusive by nature, which makes them uniquely desirable for a number of important reasons. Membership websites are a value exchange and being a member keeps you in the know as well as giving access to additionally exclusive things like privileged information and much more.