for High performance eCommerce website for Scoop Wholefoods UK at NIU Ltd.

NIU brought Scoop Wholefoods’ ecommerce site to new heights by means of their new stock management system as well as expert branding.

Scoop Wholefoods approached NIU to update their eCommerce website as well as ensuring that their corporate website reflected their branding.

Strategy
UI / UX
Design
Development

The Brief

Scoop Wholefoods is a family run wholefoods store in the UK, founded in 2013 which is centred around improving people’s health while safeguarding our planet for future generations. They do this by working with responsible suppliers and local producers, as well as encouraging the use of minimal packaging and aiming for zero waste.

Scoop approached NIU to develop a convenient eCommerce website which makes it easy for customers to search for and buy their desired products. When it comes to the website development for a UK company, we made sure that their suite is tailor made for the UK Market, aimed at 2 different regions within the UK. However, it is built in such a way which also fosters growth as it allows Scoop to add any additional regions they wish to target.

Branding

Your branding is like the DNA of your eCommerce website; it explains to your customers, who you are as a company, and what you’re about. It also has the power to construct a one-of-a-kind experience for your customers. While also helping you to differentiate your company and services from that of the competition. Without it, your company and your eCommerce website become another piece of noise on the Internet.

So when it comes to website development, with particular emphasis on the website development for a UK company such as Scoop, everything from your logo to the way your customer support team answers messages, the design and the colours of your website, and so on – it all revolves around your brand. Hence, NIU’s designers are knowledgeable in a vast amount of design concepts which enables us to bring the best out of any brand’s identity.

UI /UX

In developing UX and UI facets of the Scoop Wholefoods’ eCommerce website and displaying their products, NIU also recognized that it is important for customers to find the products they want quickly. That is, When shopping, customers want an eCommerce website that’s easy to navigate, well-designed, and makes the process of shopping easy, and hassle free. So during the website development for a UK company, we opted for a clean and simple design in order to keep the focus on the products. We also developed a number of filters and search options that help customers search through the store’s product range in seconds. This is because if your website visitors have to click around ten different menus before they find the product they’re looking for, they’re going to bounce right out of your site and onto a competitor’s site.

Additional Modules

Design

eCommerce

Nowadays, we do just about everything online, and that includes shopping. Which is why there’s never been a better time to be in eCommerce. NIU offers a range of great eCommerce solutions spanning from website design, digital marketing assistance and so on. We have a wealth of expertise gained through our work with numerous local and international companies.

Search Engine Optimisation

When it comes to SEO for a UK company, the NIU team wanted to tap into the market and generate more interest and traffic to the eCommerce website. This was done in numerous ways. Through their recipe section, they have shared a number of recipes which help Scoop Wholefoods connect with their customers. These include the latest recipes as well as more season specific recipes such as tasty Christmas desserts.

Stock Management

Another important factor which comes into play during the website development for a UK company is stock management. NIU’s eCommerce modules make it very easy for your business to keep track of the stock that is listed on your eCommerce website. Not only does our Stock Management module track stock levels and hide out-of-stock items. This is because it was important for the Scoop Wholefoods that visitors are made aware of the range of available products. But that’s not all, it also holds stock after an order is cancelled and sends notifications for low or out-of-stock items so the team can restock the products.