When it comes to the development and design process of ECCO’s eCommerce website, we placed a great deal of emphasis on the convenience factor that is vital to the conversion rate of any website. This is because no one likes sifting through a seemingly endless list of unrelated products in order to find what they are looking for.
So we defined the main product classifications from the get-go, on the homepage. These are the “Home”, “Men”, “Women”, “Kids”, “Accessories” and “Contact Us” sections. This will give visitors a clear direction, while also showing them the other categories available.
We also went a step further in this eCommerce website and installed drop down menus which are classified according to the product as well as the style which visitors may be looking for. This is then topped off with a number of additional filters based on price range, popularity and so on. That way, customers can reach their desired destination in as few clicks as possible.