An eCommerce experience to take ECCO to new heights.
ECCO shoes is a Danish shoe manufacture and retailer established in 1963. Today ECCO is a global family of shoemakers with ECCO stores around the world. The brand has made a name itself for its attention to detail and quality. ECCO needed an eCommerce experience in line with their international guidelines for shoppers in Malta. NIU was trusted to design and build an innovative and effective customer experience.
- Customer Experience
- Showcasing Collections
- Fast Checkout
- Purposeful Animations
- Add to Cart & Checkout
Typography & Colours.
Typography and colours were selected to be legible and friendly for all users and to reflect ECCO’s design principles.
Montserrat and Cerebri Sans are modern geometric fonts used together on ECCO for pronounced but warm headlines and legible copy.
Montserrat is a geometric sans-serif typeface . The design was inspired by signage from her historical Buenos Aires neighborhood of the same name.
Cerebri Sans is a design inspired by early geometric and grotesque typefaces. Subtle humanist details provide an undercurrent of warmth along with contemporary simplicity.