NIU was commissioned to create a highly-brand oriented and corporate website for Tuning Fork which brings their vision of their business to visitors’ screens.
:: The Brief
Tuning Fork Advisory is a company which boasts a dynamic team of skilled business advisors that are experts in numerous fields including Information Security, Sustainability, Human Resources, Business Performance, Business Intelligence.
NIU built a sophisticated, brand-focused corporate website for Tuning Fork, which speaks volumes about their core values.
Corporate website design is a vital aspect of our client’s website. That is, in this particular case, we identified the 5 main departments; Information Security, Sustainability, Human Capital, Business Performance Optimisation, and Business Intelligence. We then proceeded by creating a unique branding concept for each department, which reflects the nature and relationship with the overarching Tuning Fork brand.
But before dissecting the branding elements of this particular website, it is crucial to understand why branding is important in the first place.
When you start your own business, the planning phase requires you to focus on many different things at one time.
One of the most important aspects of building your new business is having an all encompassing brand which is reflected in every facet of your corporate website’s design. This gives an effortless yet crucial sense of continuity and ensures that your brand will be recognisable, by means of the unique colours, logos, fonts, as well as other important features, which need to be consistent throughout.
Good branding which is consistent, helps attract your target audience and builds your visitors’ trust, thus increasing your company's credibility, as well as its sense of legitimacy and authenticity to customers.
However, branding isn’t only important when it comes to bringing in customers. It is a terrific chance for companies to breathe life into their identity by creatively and intelligently infusing your character into your corporate website.
We took the concept of branding to the next level in our client Tuning Fork’s corporate website. That is, each department has its flavour and colour, as well as its own individual imprint on the Tuning Fork logo.
In fact, colour plays a vital role in how a brand is perceived. Regardless of the type of company, this helps to strengthen customer trust and connect your website to your ideal customer.
NIU uses colour in a way which very much reflects each department’s focus. The first colour utilised is blue, which is used as an accent colour in Tuning Fork’s TF CyberLabs branch. This department helps businesses improve information security, business continuity, as well as disaster recovery management. Blue is a great representation as it plays into the aspect of security, protection and stability of TF Cyberlabs, while positioning the brand as trustworthy.
Our designers also made use of the colour green which is heavily linked to nature. This fits perfectly with TF GreenCore’s webpage, which is all about the importance of sustainability in several environments like manufacturing facilities, power plants and more. TF GreenCore is a team of environmental engineers, health & safety experts, biochemists and energy advisors that provide sustainable solutions to businesses.
The next colour utilised by NIU is orange, which represents enthusiasm, success. The first is a pivotal quality which a business wants its employees to have, and the second is something which all companies and employees aim for. In fact, TF WorkLife aims to help their clients invest in their employees.
Tuning Fork’s TF Perform branch embodies the colour powerful purple as it seeks to offer customised solutions to suit specific requirements for businesses to unlock their potential. This is done through the process of discovering and addressing the numerous inefficiencies in terms of business direction, operations and human capital.
Last but not least, their TF BitCube branch. This makes use of several data-oriented approaches to improve businesses and outperform their competitors. Thus, NIU paints this webpage with hints of yellow, which are associated with optimism and growth.