:: The Brief
In 1842, John Cadbury opened a grocer’s shop in Birmingham where he sold 11 varieties of cocoa, and up to 16 varieties of drinking chocolate, which he prepared himself. This is because, back in the day, Tea, coffee and cocoa were seen as healthy alternatives to alcohol. Eventually, his sons, George and Richard took over what was known as Cadbury Bros and, following the extremely successful incorporation of the new technique for creating unadulterated cocoa essence, they turned it into the worldwide company Cadbury is today. Put simply, Cadbury has been ‘been inventing, inspiring and investing in a nation of chocolate lovers for nearly 200 years.’(Cadbury UK) NIU was tasked with the design and development of Cadbury’s website, and we focused on a number of important aspects such as branding UX and UI as well as web hosting.