The Brief
Benna is the leading processing dairy plant on the Maltese Islands, producing locally fresh milk products. NIU was tasked to design and develop their website to showcase all the products and the brand’s history. They wanted a minimal user experience to reflect the company’s ambitions and identity.
Few food and beverage brands are able to tap into the nostalgia factor quite like Benna. For many Maltese families, Benna’s products have been a dairy mainstay in their homes for generations. A big part of Benna’s enduring popularity is the quality of its fresh, locally-farmed milk and dairy products. There’s also something to be said about Benna’s branding. Their brightly patterned milk cartons are instantly recognisable to thousands at the merest of glances.
When Benna got in touch with NIU to discuss the relaunch of their website, we were excited for the opportunity to collaborate with one of Malta’s most cherished brands. Benna were keen for their revamped site to be a consumer-facing platform that would showcase their entire product range; relay their home-grown values; and throw in some fun-filled extras to boot. All in all, the website design and branding had to shout “Benna”.
With our office fridge stocked to bursting with yummy Benna milkshakes, NIU was ready to shake things up and bring something special to the dairy brand’s digital yard.
Interactive Design
First impressions count, especially in web design. It takes a user milliseconds to determine whether they’re going to stay or leave your site. So it’s important that every page packs a punch.
When planning Benna’s website, NIU took inspiration from the company’s flagship products. We wanted the design to be less deja-moo, more legen-dairy. For the homepage we created an eye-popping, custom-made animation that cycles through Benna’s four main milk options—regular, full fat, semi skimmed, and lactose free. When the user clicks on any of the cartons displayed on the hero image, the wheel turns and the background morphs to match the chosen carton’s colour and pattern.
It was important for Benna that the site highlight their products’ freshness and health benefits as much as possible. NIU evoked these values through a carefully selected colour palette that complemented their products’ packaging. We also created plenty of space for the brand’s imagery and copy to shine. On the product pages themselves, we made sure to communicate the nutritional value of each product with clarity.
