The Malta Communications Authority (MCA) has recently commissioned a study with the aim of better understanding online shopping trends in Malta. A representative sample made up of 800 individuals were interviewed in July 2016. Results show that e-Commerce in Malta is quickly growing.
Internet usage across the Maltese population rose to 81% in 2016 resulting in a 10% and 16% increase when compared to 2014 and 2010 respectively. The use of mobile devices to access internet has also increased drastically whereby access via smartphone increased from 30% to 59% via tablet from 23% to 40% in the past two years.
It was discovered that 70% of the respondents who have access to the Internet conduct some form of research online before making a purchase. This applies both if they envisage to make the purchase online or by visiting a physical store. Generally, respondents search for the below listed information:
An increase of 8% (from 70% in 2014 to 78% in 2016) was reported in e-Commerce in Malta. Out of these, 89% had made at least one online purchase in the past 3 months. This marks a 10% increase compared to 2014 and an increase of 23% compared to 2010.
The importance of a strong web presence is becoming more important by the minute as more customers flock online to gather information and make purchases online. As a business it is strategically important not to fall behind.
Financial assistance is currently available to assist companies to design and develop new websites with e-Commerce functionality. Through the e-Commerce Grant Scheme, co-financed by the European Regional Development Fund 2014-2020, companies in Malta will be able to receive a refund of up to 50% of expenses up to a maximum of €5,000. Click here to read more about this scheme.
NIU may guide you in developing an attractive website using the latest technologies which more importantly is an effective means to attract customers and improve their online shopping experience. Feel free to contact us so that we may assist you.
To read MCA’s full report click here.