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5 reasons why you need a premium hosting service for your website (and how not having it will hurt your business)

hosting is typically provided by a web development company

It’s easy to get confused with where to start and which service provider to choose when it comes to WordPress website hosting. Not to mention the recent buzz around cloud web hosting with only a few web hosts offering this solution.

Let’s start with the basics: what is website hosting and cloud website hosting?

Website hosting vs. cloud website hosting

Web hosting makes it possible for you to have your website online. This is the starting point and set up required to get your website up and running. Until recently, hosting your website meant your website is hosted on one shared server. Cloud website hosting uses the virtual resources of multiple servers which has a few key advantages.

One of the biggest advantages that makes cloud hosting the best choice versus traditional hosting is scalability. Cloud hosting can handle all the traffic to your site and automatically scales up during spikes of traffic without slowing down or crashing your site. When your website returns to normal traffic levels, the resources allocated scale back down. Ultimately, for the business owner looking to grow their online business, this saves money by using the exact resources needed and ensures your website stays online.

Be smart when choosing a website hosting service

Having the best-looking website out there is not enough. You also need to make sure that your web hosting service provider is reliable and has the features that take your online presence to the next level.

Here’s what to look for when choosing a website hosting service:

1. No website crashes

If you are selecting a web host because they are cheap, it is likely that you will experience abundant downtime. If your site goes down, users will not be able to view your website which in turn leads to a loss of customers and revenue. Always seek to work with a website hosting service provider that offers a guaranteed 99.9% uptime.

Cloud hosting can handle all the traffic to your site, automatically scaling up during traffic surges without slowing down or crashing your site.

2. Loading times matter

Nowadays users expect a website to load within an instant. Research has shown that users quickly move away from slow websites. A fast website will improve the user experience while keeping users on your website longer. Boom. Increased conversions. A good website hosting service is optimised for speed with the shortest possible loading times.

3. Prompt support in case of emergencies

The worst thing that can happen when something goes wrong is not finding the right support from your provider. The implications of bad support are widespread. If a problem is not solved, you can experience disruptions or downtime which will negatively affect website analytics, ranking on search engines and level of conversions. Having a web host with a prompt and knowledgeable support team is fundamental to your online presence.

4. Featuring prominently in search engine rankings is key

You want your website to feature prominently on search engines when users make a relevant search. A bad hosting environment is likely to cause considerable downtime and slow page loads. Search engines will penalise you for these issues and your website will not rank well. Your efforts on content marketing will go to waste if you don’t make a smart decision when picking a website hosting service.

5. Website Backups

Experiencing a big disruption on your website is not a nice experience and can happen from a variety of reasons. To make matters worse, if your website is not properly backed up, you will have a completely avoidable disaster in your hands. Frequent backups are critical to avoid loss of files and data and having to start from scratch. Always make sure that your web hosting provider is frequently backing up your website.

How can NIU help you?

We offer a top-of-the-range WordPress managed cloud hosting solution with a 99.9% uptime guarantee, a high-level security environment, incredible website loading speed and daily backups. Our service is fully managed meaning that is all taken care of by us.

More specifically, when you choose NIU as the team for you, we host your website within a dedicated container on our managed cloud services powered by Google Cloud. As part of our service, we will handle all WordPress Content Management System Upgrades, perform website security checks and ensure that your website is compatible with all the most recent browsers. 24/7 hosting troubleshooting is also available meaning that our team is available ‘round the clock to make sure that your website is online.

Good news. During the month of June 2019, we will be transferring your website to our hosting environment for free. Annual hosting fees will apply.

Interested? Contact us to learn more.